Hi Reader, If you’re feeling the pressure to do more with a lean team, you’re not alone. Investors have quietly shifted the scoreboard. Instead of asking, “How big is your team?”, they’re asking: How much revenue are you generating per employee? In this week’s episode of What The Frac?, we sit down with Debbie Millin, an operator renowned for scaling companies fast. She’s helped lead two #1 fastest-growing companies in Massachusetts, including Globalization Partners (G-P), where she helped...

Most teams talk about having a “gifting budget.”Very few teams can tell you what it actually did for revenue. In this week’s WTF? Live!, we sat down with Kris Rudeegraap, Co-Founder & Co-CEO of Sendoso, to talk about how modern direct mail and corporate gifting are evolving and why they’re quietly becoming one of the most efficient channels for pipeline and retention. Kris has spent nearly a decade building Sendoso into the leading direct mail and gifting platform, backed by $150M+ in funding...

Ready to dive into the world of pink perfection and marketing magic? Join hosts Nicole Zeno and Tamara Laine on this episode of What The Frac? as they unwrap the dazzling marketing campaign behind the Barbie Movie! 💖 From eye-catching billboards to viral social media moments, discover the secrets that made the Barbie Movie’s marketing a smashing success. Whether you’re a business owner, marketer, or just a fan of all things Barbie, this breakdown is packed with tips and tricks you can steal...