Welcome to What The Frac? We are your fractional team! Join us every week, as we use our fractional leadership expertise to give you insights into business solutions, breaking down successful (or unsuccessful) marketing strategies in 20 minutes or less.
Why the Barbie Movie Marketing Campaign Was a Hit: Insights for Marketers
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What The Frac?
Welcome to What The Frac? We are your fractional team! Join us every week, as we use our fractional leadership expertise to give you insights into business solutions, breaking down successful (or unsuccessful) marketing strategies in 20 minutes or less.
Hi Reader, If you’re feeling the pressure to do more with a lean team, you’re not alone. Investors have quietly shifted the scoreboard. Instead of asking, “How big is your team?”, they’re asking: How much revenue are you generating per employee? In this week’s episode of What The Frac?, we sit down with Debbie Millin, an operator renowned for scaling companies fast. She’s helped lead two #1 fastest-growing companies in Massachusetts, including Globalization Partners (G-P), where she helped...
Most teams talk about having a “gifting budget.”Very few teams can tell you what it actually did for revenue. In this week’s WTF? Live!, we sat down with Kris Rudeegraap, Co-Founder & Co-CEO of Sendoso, to talk about how modern direct mail and corporate gifting are evolving and why they’re quietly becoming one of the most efficient channels for pipeline and retention. Kris has spent nearly a decade building Sendoso into the leading direct mail and gifting platform, backed by $150M+ in funding...
In the ever-evolving landscape of digital marketing, podcast advertising has emerged as a unique and potent tool for brands to connect with their audience. It's not just about placing ads though; it's about storytelling, creating engaging content, and building a loyal community that will keep wanting to come back. In this week's episode of 'What The Frac?', we get into how companies can leverage podcast marketing effectively. From small startups to established brands, we're going to shed some...