Welcome to What The Frac? We are your fractional team! Join us every week, as we use our fractional leadership expertise to give you insights into business solutions, breaking down successful (or unsuccessful) marketing strategies in 20 minutes or less.
Why the Barbie Movie Marketing Campaign Was a Hit: Insights for Marketers
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βWhat The Frac?
Welcome to What The Frac? We are your fractional team! Join us every week, as we use our fractional leadership expertise to give you insights into business solutions, breaking down successful (or unsuccessful) marketing strategies in 20 minutes or less.
In the ever-evolving landscape of digital marketing, podcast advertising has emerged as a unique and potent tool for brands to connect with their audience. It's not just about placing ads though; it's about storytelling, creating engaging content, and building a loyal community that will keep wanting to come back. In this week's episode of 'What The Frac?', we get into how companies can leverage podcast marketing effectively. From small startups to established brands, we're going to shed some...
We're excited to invite you to another WTF? LIVE! session where we'll be discussing how to start and grow your own podcast. Say you have an excellent idea for a podcast. Now what? With a busy lifestyle, career, family, and so on, how do you consistently come up with intriguing topics your listeners will tune in to? How do you find new listeners? What equipment is essential to even start? How often should you release new episodes? The list of questions can go on and on. Luckily, we have an...
Hi Reader, Can I tell you about the number one thing impacting your visibility on search engines? Unknown Errors!!! Let me explain β¦ We recently onboarded a new client, including their website, that was built by a pricey web company. On the outside, the site is slick, with a modern design and no visible flaws. It was built fairly recently and seems to be in good shape. When we ran the site through an SEO audit, I was shocked to read 3508 errors! This is exactly why we always run quarterly SEO...