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Welcome to What The Frac? We are your fractional team! Join us every week, as we use our fractional leadership expertise to give you insights into business solutions, breaking down successful (or unsuccessful) marketing strategies in 20 minutes or less.
Most teams talk about having a “gifting budget.”Very few teams can tell you what it actually did for revenue. In this week’s WTF? Live!, we sat down with Kris Rudeegraap, Co-Founder & Co-CEO of Sendoso, to talk about how modern direct mail and corporate gifting are evolving and why they’re quietly becoming one of the most efficient channels for pipeline and retention. Kris has spent nearly a decade building Sendoso into the leading direct mail and gifting platform, backed by $150M+ in funding...
Ready to dive into the world of pink perfection and marketing magic? Join hosts Nicole Zeno and Tamara Laine on this episode of What The Frac? as they unwrap the dazzling marketing campaign behind the Barbie Movie! 💖 From eye-catching billboards to viral social media moments, discover the secrets that made the Barbie Movie’s marketing a smashing success. Whether you’re a business owner, marketer, or just a fan of all things Barbie, this breakdown is packed with tips and tricks you can steal...
In the ever-evolving landscape of digital marketing, podcast advertising has emerged as a unique and potent tool for brands to connect with their audience. It's not just about placing ads though; it's about storytelling, creating engaging content, and building a loyal community that will keep wanting to come back. In this week's episode of 'What The Frac?', we get into how companies can leverage podcast marketing effectively. From small startups to established brands, we're going to shed some...